

Marina 101 · Dubai Marina · United Arab Emirates
Marina 101, Dubai Marina — rentals and owner management
Own in Marina 101? We manage and let your apartment — short term or long term. A DET-licensed team in Dubai Marina.
- ✓DET-licensed holiday-home operator
- ✓Short-term or long-term management
- ✓Owner reporting, guest vetting, housekeeping
- ✓Dedicated Marina 101 team
A dedicated Marina 101 team, on the ground in Dubai Marina
Marina 101 status — updated 24 October 2026: the tower has been handed over, and owners can now let their apartments, short term or long term. We are taking on Marina 101 homes for management now.
Marina 101 is the tallest tower in Dubai Marina — 101 floors and 425 m, with residences running from the 80th floor to the top and a lounge on level 101. Deluxe Holiday Homes manages and lets homes in it, short term or long term: for holiday lets we hold the DET holiday-home permit, list and price the unit, vet and check in every guest, manage housekeeping, linen and maintenance, and report to you monthly. If you own in the tower and want it earning — as a holiday home or on a yearly tenancy — or you want to rent in it by the night, the month or the year, this is the team that handles it. Enquire and we will come back with specifics for your unit type or your dates.
Marina 101 · Dubai Marina · Dubai — Deluxe Holiday Homes operates and manages holiday homes under a DET licence. It did not develop Marina 101, has no role in selling the developer's units, and nothing on this site is a developer sales channel
The tower, in numbers
Every figure here comes from Marina 101's own project documentation and a dated market review — not from a listing portal.
- 101
- Floors
- Residences from the 80th floor to the top; a specialty lounge, bar and restaurant on level 101.
- 425 m
- Height
- 1,394 ft — the tallest tower in Dubai Marina.
- 506
- Homes
- 252 one-bed, 204 two-bed, 42 three-bed and 8 penthouse-class units (Hamptons count; the floor plans show 4 duplex and 2 sky-duplex penthouses).
- 1.65 m
- Built-up area, sq ft
- Across a project costed at over AED 1.2 billion.
- 42
- Hotel-apartment floors
- Plus 32 hotel floors and service levels below the residences, which begin at floor 80 — finishes specified to five-star hotel standard.
- 6
- Amenity floors
- Three recreation and fitness centres: swimming pools, gymnasiums, spas and saunas.
- 29
- Lifts
- Including two panoramic lifts running to the level-101 lounge.
- 6
- Restaurants & lounges
- Across different levels of the tower.
Sources: Marina 101 project brochure and project sheet (floors, height, areas, unit sizes, finishes, amenities); Hamptons, Dubai Residential Market Review, November 2025 (unit mix by bedroom count).
Residences in Marina 101
The six home types in the tower, with the floors and sizes taken from the building's own floor plans. What we can offer at any moment depends on the owners we manage for, so every card goes to an enquiry and we quote a real price for your dates rather than a rate on the card. The photographs are of completed homes in Marina 101; layout, finish and outlook differ from unit to unit and floor to floor.






How we run your Marina 101 home
Complete Airbnb and holiday-home management for owners in Marina 101. The apartment and the income stay yours; the running of it becomes our job — including the parts most owners do not see coming, like the DET permit and the tourism dirham.
Inspection and snagging
We meet you at the apartment — at handover, or whenever you take us on — snag it against the specification, photograph its condition and give you a written list of what stands between it and a first booking. If the fit-out is already to hotel-apartment standard, that list is usually short.
Licensing and registration
A holiday home in Dubai must be permitted by the Department of Economy and Tourism, and every guest must be registered. We hold the operator permit, register the unit under it, file guest data as required and handle the tourism dirham — so the unit is let legally from the first night.
Furnishing and photography
Where a unit needs furnishing, we specify it for short lets rather than for a showroom: durable finishes, enough beds to reach the occupancy the layout allows, and a working kitchen. Then professional photography, because on every channel the first image decides the click.
Listing and pricing
We publish the unit across the booking channels and price it dynamically — by season, by day of week and against what comparable Marina stock is actually achieving, not against an asking price. Dubai Marina's short-stay demand is double-peaked, and pricing that ignores that leaves money on the table.
Guests, housekeeping, maintenance
Guest vetting, check-in and check-out, 24-hour contact during the stay, hotel-grade housekeeping and linen between every booking, and a maintenance response when something fails at 11pm. This is the part that decides your review score, and your review score decides your rate.
Reporting and payout
A monthly statement showing occupancy, average nightly rate, gross and net, and every cost line itemised. No bundled 'management fee' hiding a spread on the cleaning. You see what the unit earned and what it cost to earn it.
Owners can also let a unit long-term — yearly, on a standard Ejari tenancy — if you would rather have one tenant and a fixed income than a nightly rate. We will tell you honestly which of the two suits your unit type and your plans, including when the answer is the long let.
What is around Marina 101
The tower sits at the Al Sufouh end of Dubai Marina, which is the part guests actually want: the Walk and the beach on one side, the Marina promenade on the other, and the tram at the door. Everything below is within a short walk or drive of the tower.
The Walk at JBR
Two kilometres of open-air restaurants, cafés and shopfronts running behind the JBR beach. It is the single strongest reason a family books Dubai Marina over Downtown, and it is a walk from the tower rather than a drive.
Marina promenade
The 7 km waterfront loop past the yachts, with restaurants along most of its length. Fully pedestrian, lit at night and busy in every month of the year.
For owners: this is what keeps Marina occupancy up through the summer.
Ain Dubai on Bluewaters
The observation wheel off Bluewaters Island, 250 m above the water and lit as a light show after dark. Visible from the upper floors of the tower, which is a booking argument in itself.
Bluewaters Island
A low-rise dining and entertainment boardwalk connected to JBR by a footbridge — kid-friendly restaurants, an arcade and evening fountain displays. The easy answer when a family asks what to do without leaving the neighbourhood.
Dubai Marina Mall
A waterfront mall with a supermarket, a cinema and rooftop dining over the marina. For a guest on a monthly stay this is the difference between a holiday let and somewhere they can actually live.
Yacht charter from the Marina
Private and shared charters leave from the marina piers for sunset runs, Palm Jumeirah loops and full-day trips — we can book one for you.
For owners: one of the add-ons guests most often come back for.
Burj Al Arab and the Jumeirah coast
Up the coast road towards Umm Suqeim, and one of the landmarks visible from the tower's upper floors — the brochure named it and the golf course as the two things you see from a high-rise residence here.
Emirates Golf Club
The championship course immediately inland of the Marina, and the green you see from the higher floors.
For owners: golf visitors tend to stay longer and mid-week.
JBR beach
Public sand with lifeguards, showers and watersports along the JBR strip, ten minutes on foot from the tower.
For owners: a walkable beach is the first filter most Marina guests apply.
Airbnb and holiday-home management for Marina 101 owners
For anyone who owns in Marina 101, the keys bring one question: what to do with the apartment. A yearly tenancy is one cheque and no involvement. Short-term letting earns more per night in Dubai Marina — but only when someone is running it properly, because the gap between a well-run holiday home and a badly run one in the same building is most of the return. Deluxe Holiday Homes is a DET-licensed holiday-home operator, and we run that operation end to end: the permit, the listings, the pricing, the guests, the housekeeping, the linen, the maintenance and a monthly statement that shows you exactly what the unit earned and what it cost.
We are a Dubai Marina team, not a call centre with a Marina postcode. Being physically close to the tower matters more than it sounds: it is what makes a same-day check-in possible when a flight lands late, what gets a technician into a unit before a guest gives up and complains, and what lets us walk an apartment before an owner asks how it is doing. That proximity is the whole reason this site exists for one building rather than for the city.
Marina 101 has handed over roughly 506 homes in one tower — 252 one-bedroom, 204 two-bedroom, 42 three-bedroom and 8 penthouse-class units, per the Hamptons Dubai Residential Market Review for November 2025. That is a lot of owners arriving at the same decision at the same time, in a building where the one-bedroom units have always been the most traded stock. Getting a unit licensed, furnished, photographed and priced before the rest of the floor does is worth more than any single line in a management agreement.
Is there a hotel in Marina 101?
Marina 101 was planned as a mixed tower: 32 hotel floors and 42 hotel-apartment floors below the residences, which begin at the 80th floor. This site does not speak for the hotel or for whoever operates it, and we do not name an operator we cannot confirm. The hotel-apartment floors are finished to five-star specification, which is why they suit nightly and weekly stays; whether a given unit can be let independently depends on its sale terms, and we check those before we propose anything.
What holiday-home management in Dubai Marina actually covers
The DET permit and unit registration, guest registration and the tourism dirham. Channel listings and the photography that carries them. Dynamic pricing by season and day of week. Guest vetting, check-in, check-out and 24-hour contact during a stay. Housekeeping and fresh linen between every booking. Maintenance, including out of hours. A monthly owner statement with occupancy, average nightly rate, gross, net, and every cost line itemised rather than bundled.
What it does not cover, and what no honest operator will promise you, is a guaranteed number. Occupancy and rate move with the season, with what the rest of the building does, and with how the unit is set up. What we will do is tell you before you sign what we think your specific unit can do and why — and tell you when the answer is that a yearly tenancy suits you better.
Why Dubai Marina, and why this tower
Dubai Marina is one of the deepest rental markets in the city rather than a speculative one. In November 2025 it recorded 677 new apartment leases — fourth of any community in Dubai — and 206 secondary sales, again fourth, in a month where the ready market was described as constrained by limited quality stock and fast turnover. That is the profile you want behind a short-let: constant tenant demand underneath, and scarce ready supply on top.
Marina 101 adds height to that. It is the tallest tower in the Marina at 425 m over 101 floors, its residences start at the 80th floor, and 42 of its floors are hotel apartments finished to five-star hotel specification. Three recreation and fitness centres run across six floors with pools, gyms, spas and saunas; a specialty lounge, bar and restaurant sit on level 101, reached by two panoramic lifts. For a guest choosing between Marina buildings, that is a straightforward decision. For an owner, it is a genuine premium to price against — which only materialises if the unit is operated to match it.
Marina 101's price history — what the record shows
The tower's history is unusual and worth stating plainly rather than glossing. Launched in 2007 and originally scheduled for 2014, its construction ran stop-start for around 17 years. Sales peaked in 2015 at 216 units, 142 of them one-bedroom; there were no sales recorded in 2020 or 2021, and activity resumed from 2022.
When it did resume, pricing re-rated sharply. Against a previous high of about AED 1,500 per sq ft in early 2014, the average sale price reached roughly AED 2,800 per sq ft in mid-2024 — close to double — with one-bedroom sales averaging around AED 3,200 per sq ft. These figures come from the Global Capital Partners and Reidin report 'Start Me Up' (June 2024) and describe that moment, not today's market; read them as the direction of travel, not as a valuation of your unit.
Renting in Marina 101 as a guest — daily, monthly or yearly
We let apartments in the tower by the night, by the month and by the year. Nightly and weekly stays suit the hotel apartments, which are already finished to hotel specification and come with housekeeping. Monthly stays suit anyone relocating, on a remote-work spell in Dubai or waiting on a permanent home — a furnished apartment with utilities, Wi-Fi and housekeeping handled works out well below a hotel and gives you a kitchen and a living room. Yearly tenancies are available on a standard Ejari contract for tenants who want an unfurnished or furnished long let.
No card on this page carries a nightly rate, because we quote for a real unit on real dates rather than a headline number. Tell us the unit size you want, your dates and how long you need, and we will come back with what is available and what it costs.
In the building
- ✓Three recreation and fitness centres over six floors
- ✓Swimming pools, gymnasiums, spas and saunas
- ✓Specialty lounge, bar and restaurant on level 101
- ✓Six restaurants and lounges across the tower
- ✓29 lifts, including two panoramic lifts to level 101
- ✓Spanish marble foyers and cherry parquet bedroom flooring
- ✓German sanitaryware and mixers, Japanese air-conditioning
- ✓Jacuzzi bathtubs and Turkish baths in the residences
- ✓Double-glazed windows and fire-rated entrance doors
- ✓24-hour reception and security
- ✓Covered parking
- ✓Palm Jumeirah, Burj Al Arab, golf course and marina views
Where Marina 101 is
Marina 101 stands at the Al Sufouh Road end of Dubai Marina, on the side of the district closest to JBR, the beach and Dubai Media City. The Marina tram runs at the foot of the towers and connects to the Dubai Metro Red Line at DMCC and Sobha Realty stations; the Walk, the beach and the Marina promenade are all on foot. Sheikh Zayed Road runs to Dubai International (DXB), about 30 km away, while Al Maktoum (DWC) lies about 38 km the opposite way.
Nearby in Dubai Marina
- Marina promenade2 min
- Marina tram3 min
- Dubai Marina Mall8 min
- The Walk at JBR10 min
- JBR beach10 min
- DMCC Metro (Red Line)10 min
- Bluewaters Island / Ain Dubai12 min
- Emirates Golf Club (drive)8 min
- Palm Jumeirah (drive)15 min
- Mall of the Emirates (drive)15 min
Driving from
- Dubai International Airport (DXB)30 km · 30 min
- Al Maktoum Airport (DWC)38 km · 35 min
- Downtown Dubai / Burj Khalifa22 km · 22 min
- Dubai Media City3 km · 7 min
- Sharjah40 km · 50 min
- Abu Dhabi (downtown)150 km · 1 h 30 min
Frequently asked questions
Do you manage Airbnb and short-term rentals for owners in Marina 101?
Yes — that is the main thing this team does. We run end-to-end holiday-home management for units in the tower: the DET permit and unit registration, guest registration and the tourism dirham, channel listings and photography, dynamic pricing, guest vetting and check-in, housekeeping and linen between every booking, maintenance including out of hours, and a monthly owner statement with every cost line itemised. Give us the unit type and floor number and we will set out our plan for it.
What does holiday-home management cost?
It is a share of the revenue the unit earns, and the exact rate depends on the unit type, how much of the setup you want us to handle and whether you want furnishing included. We would rather quote you against your actual apartment than publish a headline number that turns out not to apply. Send an enquiry with the unit type and we will give you the full terms in writing, including what is and is not inside the fee.
Can I let my Marina 101 apartment on Airbnb legally?
Yes, provided the unit is permitted as a holiday home by Dubai's Department of Economy and Tourism and guests are registered as required. Letting short-term without that permit is not legal. We hold the operator permit and register your unit under it, which is normally the fastest route for an individual owner — you do not need to apply separately or manage the filings yourself.
Is short-term letting better than a yearly tenancy in Dubai Marina?
Usually it earns more per night, but not always more per year, and it is not the right answer for everyone. It depends on your unit type, how the building performs once it is occupied, and whether you want to be able to use the apartment yourself. A yearly Ejari tenancy is one tenant, one cheque and no operational involvement. We will give you our honest read on which suits your specific unit — including when it is the long let — before you commit to anything.
What does a monthly owner report include?
Occupancy for the month, average nightly rate achieved, gross revenue, net to you, and every cost itemised — housekeeping, linen, consumables, maintenance, channel commission and the tourism dirham. Nothing is bundled into an unexplained management line. You should be able to see what the unit earned and what it cost to earn it without asking us.
How many apartments are there in Marina 101, and what sizes?
506 homes: 252 one-bedroom, 204 two-bedroom, 42 three-bedroom and 8 penthouse-class units, per the Hamptons Dubai Residential Market Review for November 2025. From the building's own floor plans, the three-bedroom residences occupy floors 80 to 94 at 3,653 sq ft, the duplex penthouses on floors 97–98 are 7,306 sq ft, and the two sky duplexes on floors 99–100 are 14,612 sq ft each.
How tall is Marina 101 and how many floors does it have?
101 floors and 425 m (1,394 ft), which makes it the tallest tower in Dubai Marina. It is built across approximately 1.65 million sq ft at a project cost of over AED 1.2 billion. The residences run from the 80th floor to the top, with 42 floors of hotel apartments, 32 hotel floors and service levels below them, and a specialty lounge, bar and restaurant on level 101.
What amenities does the building have?
Three recreation and fitness centres spread over six floors, with swimming pools, gymnasiums, spas and saunas; six restaurants and lounges across different levels; and the level-101 lounge, bar and multi-cuisine restaurant reached by two dedicated panoramic lifts. There are 29 lifts in the building overall, plus 24-hour reception and covered parking.
Can I rent an apartment in Marina 101 right now?
Yes, by enquiry. The tower has been handed over, and what we can offer depends on the owners we manage for at the time, so there is no instant booking and no nightly rate on the page. Send us your dates, the size you want and how long you need, and we will reply with real availability and a real price.
Will you let apartments daily, monthly and yearly?
All three. Nightly and weekly stays suit the hotel apartments, which are finished to five-star hotel specification and come with housekeeping. Monthly stays suit relocations, remote work and anyone between homes — furnished, with utilities, Wi-Fi and housekeeping handled. Yearly lets run on a standard Ejari tenancy. Tell us which you need and we will match you with a unit that fits.
What are the penthouses in Marina 101 like?
There are two types. Four duplex penthouses sit on floors 97 and 98 at 7,306 sq ft over two levels. Two sky duplexes occupy floors 99 and 100 at 14,612 sq ft each — the largest homes in the tower, directly beneath the level-101 lounge. Both types face the sea on one side and Sheikh Zayed Road on the other, and both are served by the panoramic lifts.
What can you see from the apartments?
From the residential floors — which start at the 80th — the outlook takes in Palm Jumeirah, Burj Al Arab, the Emirates golf course and the length of Dubai Marina, with the Gulf to the west and the Sheikh Zayed Road skyline to the east. The height is the point of the building: the residences sit around 300 to 400 m above the Marina.
How is Marina 101 finished inside?
To the tower's published specification: Spanish marble to the foyers, cherry parquet to the bedroom floors, full-height wardrobes in veneer and lacquer, luxury-appliance kitchens, German sanitaryware and mixers, Japanese air-conditioning, double-glazed windows and fire-rated entrance doors. Residence bathrooms are fitted with Jacuzzi bathtubs, and there are Turkish baths. The hotel-apartment floors are specified to five-star hotel standard.
How strong is the rental market in Dubai Marina?
It is one of the deepest in the city. In November 2025 Dubai Marina recorded 677 new apartment leases — the fourth-highest of any community in Dubai — and 206 secondary sales, also fourth, in a month when ready supply was described as limited and turnover fast. That combination of constant tenant demand and scarce ready stock is what sits underneath a Marina short-let. Figures are from the Hamptons Dubai Residential Market Review, November 2025.
Why did Marina 101 take so long to complete?
It was launched in 2007 and originally scheduled for 2014, and construction ran stop-start for around 17 years through a period of financial and legal complications. Sales stopped entirely in 2020 and 2021 and resumed from 2022. We would rather state that plainly than leave you to find it elsewhere — it is part of the building's record, and it is also why the tower re-rated so sharply when sales restarted.
How far is Marina 101 from the beach and the Metro?
The Marina promenade is about two minutes on foot and the tram roughly three. JBR's beachfront promenade, the Walk, and the public beach are around ten minutes on foot, and DMCC Metro station on the Red Line about the same. Dubai Marina Mall is about eight minutes and Bluewaters Island with Ain Dubai about twelve.
Are you the developer of Marina 101, or its official agent?
Neither. Deluxe Holiday Homes is a DET-licensed operator and manager of holiday homes, with a team assigned to this tower alone. Marina 101 was not built by us, its developer does not sell through us, and you will not find a developer sales channel anywhere on this site. Our role is to run apartments in the tower for the people who own them and to let those apartments to guests.
How does an owner get started with you?
Send an enquiry with your unit type and floor, and whether you want a short-term or a long-term let. We will come back with a written proposal: what we would do to get the apartment let, what it would cost, what we think it can realistically earn given its size and aspect, and the management terms in full. There is no charge for the assessment and no obligation attached to it.
Own in Marina 101, or want to stay in it?
Owners: tell us your unit type and floor, and whether you want it let short term or long term — we will send a written management proposal: what we would do, what it costs and what the unit can realistically earn. Guests: send your dates and the size you need. Or call or WhatsApp 04 392 0202.